Adobe and Chipotle Collaborate to Drive Digital Innovation in Fast-Casual Dining


Adobe and Chipotle Collaborate to Drive Digital Innovation in Fast-Casual Dining

Today at Adobe MAX, we are pleased to announce the expansion of our partnership to reinvent the fast-casual dining experience through digital services and purposeful personalization. This extends a long-standing collaboration: Chipotle leverages Adobe Creative Cloud and Adobe Experience Cloud applications to craft engaging content that is delivered to consumers across web and mobile channels. Chipotle customers have embraced these experiences, with digital sales up 24.7% in 2021, topping $3 billion. In Q2 2022, digital orders accounted for 39% of total food and beverage revenue.

In this article

  • Accelerate digital transformation

  • Faster, easier and more informed online ordering

  • Fostering customer interactions at over 3,000 restaurants

“Chipotle’s digital services have given consumers more ways to engage with the brand, and they’ve empowered our design teams to come up with compelling new ways to present the product,” said Bobby Nemati, chief product officer. digital product design at Chipotle. “Adobe Creative Cloud applications such as Adobe Photoshop and Adobe Illustrator will continue to play a central role in our digital strategy, enabling us to collaborate and design beautiful, engaging and easy-to-navigate online experiences for customers.

Accelerate digital transformation

As consumer demand for digital services increases, Chipotle will adopt Adobe Experience Manager (AEM) as a cloud service to accelerate engagement and support growth. AEM has been at the heart of Chipotle’s digital experience since 2018, providing a platform to deliver digital experiences across web and mobile, amplifying design work created through Adobe Creative Cloud. Using AEM as a cloud service will allow Chipotle to keep pace with consumers who rely more on web browsers and mobile apps for daily tasks.

Faster, easier and more informed online ordering

With Adobe Experience Manager as a cloud service, content in digital channels can be updated regularly to highlight new product offerings and educate visitors about the environmental impacts of food. Adobe Analytics will help teams understand engagement, ensuring web and mobile experiences evolve with changing consumer tastes. The expanded partnership will also support the rollout of new features that make online ordering faster, easier and more customizable, while allowing Chipotle to scale operations during peak periods.

Fostering customer interactions at over 3,000 restaurants

“The Chipotle digital experience is the perfect complement to our 3,000 restaurants, providing customers with meaningful ways to interact with us, while giving us the opportunity to showcase our brand values,” said Nicole West, vice -President of Strategy and Digital Products at Chipotle. “Adobe will be an important partner as we continue our digital transformation journey, where we will focus on bringing the online and in-restaurant experiences together, while driving highly targeted personalization for the millions of customers we serve.

“Chipotle has built a fiercely loyal customer base by combining quality ingredients with a respect for the environment,” said Loni Stark, vice president of strategy and products at Adobe. “As the company accelerates its omnichannel strategy, Adobe solutions will enable Chipotle teams to design engaging digital experiences that can be delivered, measured, and personalized across multiple channels.


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