Mars Wrigley tests removing coconut-flavored snacks after
39% of respondents said they want Bounty’s permanently removed from
In November and December, 40 Tesco Christmas Market locations will have ‘No
Bounty » Celebrations tubs available.
To compensate for the absences of Mars, Snickers, Milky Way, Galaxy and
Maltesers bars, limited edition tubs will include additional Mars,
Snickers, Milky Way, Galaxy and Maltesers candies.
It follows on from last year’s Bounty Return Scheme, in which bounty enemies could
return their unwanted chocolates and exchange them for Maltesers after the
According to Mars Wrigley, in a survey of 2,000 Britons aged 18-65, more than
a fifth (18%) would be angry if only Bounty bars were left in the bathtub.
Meanwhile, more than half (58%) of people expected him to raise a family
While 39% wanted the bars removed permanently, 22% thought Bounty was the
the least appealing of the tub options.
However, Mars Wrigley said he was not ready to make a final just yet.
selection after 18% of respondents chose Bounty as their favorite.
According to surveys, it is appreciated by more mature palates, with 38% of
the over 55s choosing it as their favorite bar.
“Last year, we offered customers the option of returning their
Bounty Chocolates,” said Emily Owen, Senior Brand Manager at Celebrations.
We are now testing their removal from the bathtub entirely according to
“You don’t know what you have until it’s gone, and there’s still a chance
for those dedicated – and secretive – Bounty lovers out there to come back after
Customers at select Tesco Christmas Market locations will be able to redeem
jars purchased that day in store for a new “No Bounty” release until
The trial will take place in 40 locations across the Tesco Christmas Market,
starting November 8 at Baguley Extra in Manchester and ending on
December 18 at Gallions Reach Extra in London.