TGI Fridays plans to open a 2,500 square foot take-out and delivery concept to accommodate consumers’ dining habits due to the COVID-19 pandemic.
According to FSR magazine, the first Fridays on the Fly is already under construction, but company CEO Ray Blanchette has not disclosed its location.
The magazine quoted Blanchette speaking at the ICR virtual conference on Jan. 10, saying that offsite sales accounted for 30.6% of total sales in 2021, up from 37.8% in 2020, but well up. compared to 9.8% before the 2019 pandemic.
“The pandemic has really become a catalyst,” Blanchette said at the conference. “What has always prevented the growth of smaller footprints is that people still want to eat on Friday and Saturday nights at 7 p.m., so if you don’t have the capacity to handle them, it’s hard. reach your average unit volume. The pandemic has changed all that. Now that 30% of the income comes from the restaurant, we can actually do both. “
TGI Fridays started taking structural steps last year, as evidenced by its agreement with REEF Kitchens to open 300 ghost kitchens around the world over the next four years, and a joint venture with digital kitchen company C3 , which would serve its virtual brands in nearly 200 TGI Fridays stores in the United States
Several of TGI Fridays’ casual dining competitors have recently planned to test or deploy smaller concepts, including Buffalo Wild Wings, Hooters, IHOP and PF Chang’s.