Syd Younggreen and Brian de Souza don’t just want customers to try their fine cuisine.
They want regulars.
The couple launched The Guest, a reservation-only dinner series with a rotating multi-course menu, in Boulder in August 2020. They later moved the private dining experience to Denver, hosting dinner parties two nights a week in their loft LoDo for six years. month.
The couple have now found a new location nearby for their dinner streak. And on top of that, they’re opening a more traditional restaurant — no reservations required — called The Regular at 1432 Market St.
“We want it to be accessible to the neighborhood,” de Souza said. “With The Guest, you don’t know the menu. But with The Regular, we try to satisfy all palates.
Younggreen, 26, and de Souza, 30, signed a six-year lease for the 6,500 square foot space at The Regular, which previously housed Maloney’s Tavern, in November.
They had been looking for a permanent restaurant in Denver since moving to Boulder in 2019 and were interested in the Milk & Honey Bar space in Larimer Square, but owner Asana Partners was only offering a one-year lease.
Asana was prepared to make a longer lease for the largest Market Street location and promised to pay nearly 50% of the construction, the couple said.
The Regular will offer an eclectic and upscale menu with house pastas and seafood, steaks and vegetarian dishes. It will be open Tuesday through Saturday for happy hour at 3 p.m. and dinner at 5 p.m.
The Chiefs also rented an 800 square foot space for The Guest just two blocks away, although they declined to disclose the exact location; customers don’t get the address until they make a reservation.
Younggreen and de Souza hope to open both spots in October.
The guest will be open two nights a week and will have room for 22 guests, with a fixed price of $215 for up to 17 dishes. No advance notice is given of the menu, which changes every two months. De Souza and Younggreen do all the cooking and also offer wine pairings and cocktails.
“We still have a waiting list of 700 people, so we hope to be full for a few months,” de Souza said.
Younggreen added, “There are so many people from LA and New York who are so used to this kind of dining experience, and I really think Denver is ready for this level of cuisine.”
Because The Regular’s space is so large, and Younggreen and de Souza want it to be a more intimate environment, they decided to open a market in front of the restaurant called El Mercado. El Mercado will serve coffee, pastries, seasonal produce, charcuterie, seafood and local produce. It will be open from 10 a.m. to 6 p.m.
Roth Sheppard Architects designs the three concepts.
“The story of this street is that it once housed an old market. So we want to bring the market back to Market Street,” Younggreen said.
Younggreen graduated from CU Boulder in 2018, then moved to New York to attend culinary school. She and de Souza met while working at a restaurant together, and the two have worked for high-end spots like Blue Hill and Le Bernardin.
The couple began testing their foodie skills on their friends, hosting dinner parties in their small apartment in Manhattan. But it quickly exploded.
“At one point, the managers of the Bernardin came to eat with us. The news spread like wildfire,” Younggreen said.
Younggreen then took de Souza home to meet her parents in Boulder, and he quickly fell in love.
“We had always aimed to open our own restaurant, and we just saw more potential in Colorado than in New York,” de Souza said.
The couple opened The Guest in a downtown Boulder bungalow in August 2020 and said they were almost full nightly until they closed a year later to move to Denver.
“At first, I was hesitant whether Colorado was ready for a tasting menu at this price point. But we’ve had so many guests come in for every menu, and we hope to do the same in Denver,” Younggreen said.
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