Bounty bars in Celebrations tubs might be a lot harder to find this Christmas.
Mars Wrigley made the controversial decision to remove them from some tubs during a trial after finding 39% of consumers wanted coconut treats banned for good.
Customers at selected Tesco Christmas Market venues will be able to exchange bins bought in store that day for a new ‘No Bounty’ alternative until December 18.
The limited-edition jars will include extra Mars, Snickers, Milky Way, Galaxy, and Maltesers candies to make up for the missing Bounty bars.
Mars Wrigley said his own research of 2,000 Britons aged 18 to 65 suggested 18% would feel irritated to find only Bounty bars in the bath, while 58% thought it would lead to a family argument.
While 39% wanted bars gone for good, 22% liked Bounty the least of all the tub options.
Some 28% felt that coconut had no place in a chocolate bar at all.
More mature palette
However, Mars Wrigley said he was not yet ready to make a final decision after 18% named the Bounty as their favourite.
Polls have suggested it’s popular with a more mature palette, with 38% of over-55s choosing it as their favorite bar.
It follows a Bounty Return Scheme last year, in which Bounty haters were able to return their unwanted chocolates and exchange them for Maltesers after the Christmas period.
Emily Owen, Senior Brand Manager of Celebrations, said: “You don’t know what you’ve got until it’s gone. And for those loyal – and secret – Bounty lovers, there’s still a chance let them come back after the trial.”
The trial is taking place at 40 Tesco Christmas Market locations.