Live! Welcoming a pop-up restaurant to launch the “Eating the Earth” campaign against mass extinction – vegconomist


July 15, 2022


The UK’s leading vegan charity Live! is hosting an immersive dining experience to celebrate the launch of its new wildlife campaign: Eat the Earth. The exclusive launch of the campaign will allow the public to discover a meal that; ‘It costs the earth nothing’, raising awareness of the more than one million species currently threatened with extinction around the world.

“We are experiencing the sixth mass extinction; our planet’s wildlife is declining at a rapid rate”

Open for three nights only, guests will be immersed in a jungle environment and treated to a three-course herbal dinner from the chef Anton Petrov, with local ingredients and fodder. Live! will also reveal how the consumption of meat, dairy, fish and eggs is the main driver of wildlife loss – and highlight what this means for the future survival of humanity.

Long live

The celebration weekend will show how going vegan is the solution to the wildlife crisis we are currently facing. Attendees will be the first to see the impactful campaign video of Viva! and the brand new ‘Nature in Danger’ report – a comprehensive report highlighting the threat that our world’s wildlife faces due to our dietary habits.

The event will take place on Friday 29, Saturday 30 and Sunday 31 July only, at Studio Z in Brixton. Places are limited, so it is essential to book in advance, find out more here.

“It’s so exciting to launch ‘Eating the Earth’: a campaign that will help people make the connection between what’s on their plates and the impact it has on wildlife. The timing is right: we are experiencing the sixth mass extinction; our planet’s wildlife is declining at a rapid rate. Humanity depends on biodiversity and wildlife for our survival, it underpins all of our livelihoods – from food systems to carbon storage. This foodie experience is the perfect way to kick off the campaign, making it clear that what we eat has far-reaching consequences, while celebrating the difference adopting a vegan diet can make,” said Jasmine Clark, environmental campaigner at Viva!.


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