MrBeast’s snack brand goes beyond chocolate bars. His cookies are now available at Walmart.


Jimmy ‘MrBeast’ Donaldson is taking over the food industry, one treat at a time. Just days after opening the first brick-and-mortar location for fast-food restaurant MrBeast Burger, Donaldson has announced a new product for its Holidays Mark. The YouTube star’s perspective cookies is now available on walmart locations across the United States.

As Donaldson celebrated the launch of his brick-and-mortar burger joint, some of his keen-eyed fans realized he was about to launch a new food product. A photo posted on Twitter showed bags of candy loaded onto a pallet in some random Walmart warehouse. It was unclear exactly what was in the bags, and Donaldson himself remained silent for several days.

Turns out, the immensely popular YouTube star only delayed his announcement because he was waiting for the new Feastables snack to hit all Walmart stores in the United States. The rollout was complete on September 16, when Donaldson returned to Twitter to introduce his cookies to the world.

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Feastables, which Donaldson launched in January 2022, combines delicious desserts with pronounceable ingredients. The health-conscious nature of the brand is partly inspired by its founder’s own experience with Crohn’s disease. In order to make Feastables products safe for people on an elimination diet, they are free of common allergens. The chocolate bars that launched the Feastables brand and the new cookies are vegan and gluten-free.

The cookies have only been available at Walmart for a few days, but some keen-eyed MrBeast fans have already gotten their hands on the new confection. Based on The critics we’ve seen so far, they’re pretty good – especially for a vegan cookie.

For now, cookies are not available on Feastables website. Presumably, they’ll make it there eventually, though I wouldn’t be surprised if they were featured in a big-budget MrBeast video first.


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