Oceanside’s pop-up restaurant Matsu moves into permanent residence on April 1


Matsuthe American-Japanese pop-up restaurant founded in Oceanside in July 2019, will move into its own permanent space on April 1.

Chef-owner William Eick had refined his concept as a single-table tasting menu for seating three nights a week at Mission Ave. Bar & Grill, where he previously worked as executive chef. Plans to move Matsu to his own space were derailed last year due to the pandemic. But in December 2020, Eick learned of a space opening in Oceanside this spring, and he felt the time was right.

“We are seeing drastic changes in Oceanside, and people are eager to come back and have some kind of experience, so it seemed like a wonderful time to do that,” Eick said.

On April 1, Eick will take over the lease of the restaurant building at 626 S. Tremont St. Its longtime occupant, Flying Pig Pub & Kitchen, is moving to a new downtown location at 509 Mission Ave. in Oceanside, with plans to reopen in May.

Once Eick enters the Tremont Street space, he said it would take three to four months to remodel it and get his liquor license issued. He hopes to open Matsu in July or August.

In the meantime, he will use the kitchen there as a temporary home for his second restaurant concept, Naegiwhich will only serve Japanese-inspired takeout dishes like karaage (fried chicken) and egg salad sandwiches.

The new space will also accommodate her one-year-old son Hokkaido Bread Companya wholesale baker who makes Hokkaido (Japanese milk bread) for local restaurants.

Matsu will have 48 to 55 seats and a menu that includes both a la carte dishes and two tasting menu options with prices starting at $13 for entrees all the way up to $60 for an A5 Wagyu steak entree. Diners can assemble their own four-course meal for $65, or make a full eight-course omakase meal (chef’s choice) for $140, the pre-pandemic menu that helped Eick build a three-course waiting list. month for Matsu.

For updates, visit facebook.com/matsurestaurantsd Where instagram.com/matsu_restaurantsd/.

Kragen writes about local restaurants for the San Diego Union-Tribune. Email him at [email protected]


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