By Parija Kavilanz, CNN Business
Love at White Castle has just been cancelled. Thank you Omicron.
The burger chain restaurants in select markets have long held a special dining experience on February 14 for lovesick couples who want to remember their special day with $1 burgers and fries.
In years past, White Castle added a few romantic touches to its restaurants, turning them into “fine dining” rooms, with reservations, hostess seating, table service, and lots of festive red decor, rather than its usual no-frills tiled floors. and blue and white tables and chairs. The company said the unique setup drew up to 30,000 people to participating regional venues in 2018.
But as Omicron’s highly contagious surge continues, White Castle announced on Tuesday that it will not be participating in the event at all this year.
“This was a difficult decision for the 101-year-old family business, which has been celebrating Valentine’s Day with customers since 1991,” the company said in a statement.
“We were hoping to take bookings this year, but out of an abundance of caution for the health and safety of our customers and our team members, we have decided the best thing to do is focus on an experience that customers can take away with them. them,” said Jamie Richardson, Vice President of White Castle.
Last year, White Castle gave the Valentine’s Day celebration a social distancing twist. Instead of dining indoors, guests could reserve a parking spot and enjoy drive-thru service.
However, the company does not give up the day completely. White Castle makes it a party to go with a very pink “Love Cube” lunch box.
The meal for two (which can be delivered for free on Valentine’s Day via White Castle’s delivery partners on all orders of $15 and over) includes eight cheese sliders, two small soft drinks and a choice of two side dishes to share. Meal cost: Approximately $15.
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